Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. Marketing is no more about tv ads and printed leaflets; at least not majorly.Marketing has become about reaching out to you on your mobile screens, about social media, about being the relevant suggestion when you search for something on Google, about the email subject lines you can’t resist and about “I was just thinking of buying a bag, why is the Amazon ad of bags following me on Facebook and Instagram?
With technology pacing at a speed unlike ever before and businesses getting more and more dynamic with every passing day, a professional in digital marketing field is likely to be involved in multiple aspects of marketing. Here are the general areas a digital marketing professional will get involved in during their career in digital marketing:
Marketing Automation
Blogging
Brand Management
Web Desgning and Web Development
Social Media Marketing
Content Curation and Content Management
Marketing Strategy
Editing and Copywriting
Data Analytics
E-Commerce
SEO (Serach Engine Optimisation)
SEM (Serach Engine Marketing)
Email Marketing
Mobile Marketing
Interactive Technology (such as ML, AI etc)
• Creating strategies to increase online traffic to the organization’s website • Tracking the conversions and improving the percentages and numbers • Taking care of everything from SEO, SEM to Social Media Marketing • Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness • Improving the user experience on the company’s website(Includes design, content and usability) • Collecting and Evaluating customer feedback data • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them
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